eWAKA CEO Céleste Tchetgen Vogel Named 2026 Cartier Women's Initiative Fellow

Clean mobility startup joins global initiative backing women entrepreneurs driving social and environmental change in Africa

NAIROBI — Céleste Tchetgen Vogel, Co-founder and Chief Executive Officer of eWAKA, has been selected as a 2026 Cartier Women's Initiative Fellow. The award recognizes her work electrifying Africa's last-mile transport, giving riders access to clean vehicles they can own and a more sustainable way to earn a living.

Vogel represents the Anglophone and Lusophone Africa category of the 2026 Cartier Women's Initiative Awards, which celebrate women entrepreneurs using business as a force for positive change. The initiative, now in its 20th year, has built a community of more than 520 members worldwide since 2006.

A Platform for Africa's Last Mile

Founded in 2021, eWAKA provides electric motorcycles and cargo bikes backed by financing that lets riders own their vehicles affordably, along with charging infrastructure and battery-swap services. Its proprietary software coordinates deliveries and fleet operations across Kenya and Rwanda, with active expansion into Burundi and the Democratic Republic of Congo.

The company's ambition is to build a managed electric delivery network where businesses access reliable, lower-cost delivery and riders earn a steady income.

Tangible Impact in Numbers

Nearly 1,500 active riders now use the platform, completing more than one million deliveries — up by over 80,000 from the prior year. More than 550 vendors are onboarded onto the company's merchant ordering platform.

  • Approximately Ksh 25 million (about US$190,000) earned by riders, up more than Ksh 6 million year-over-year
  • Over 1,500 jobs created, with more than 85% of riders aged 18 to 30
  • More than 3,000 metric tons of CO₂ emissions avoided through clean mobility
  • Woman-founded and woman-led, with women working as riders, vendors, and agents

A Leader with Global Vision

Originally from Cameroon, Vogel held senior legal and executive roles at Credit Suisse, ABB, and Swiss Re before co-founding eWAKA. She holds degrees in economics and international relations from Ohio Wesleyan University and a law degree from Northwestern University's Pritzker School of Law. She was named among the Most Influential Women in Mobility in 2024 and to the Meaningful Business 100 in 2025.

What the Recognition Means

"Mobility should open doors, not close them. When a rider can own a clean vehicle and earn a living with it, a whole family moves forward, and the city breathes a little easier. That is the future eWAKA is building, one electric mile at a time," Vogel said. "To be welcomed into the Cartier Women's Initiative, in its twentieth year, tells us the path is real, and gives us the resolve to walk it much further."

Cartier Women's Initiative Director Kiyo Taga-Witkin added: "We are delighted to welcome Céleste Tchetgen Vogel to the Cartier Women's Initiative community. Through eWAKA, she exemplifies how entrepreneurship can drive meaningful, positive change."

A Model for Clean Mobility Across Africa

The initiative provides fellows with financial support, access to a global network, and tailored leadership development. For eWAKA, the recognition arrives at a pivotal moment as the company scales across new markets.

By combining electric vehicles, financing, and software into one integrated operation, eWAKA has built a replicable model for cities across the continent — including North Africa where similar last-mile challenges persist. Early backers include the Swiss State Secretariat for Economic Affairs (SECO) and impact investors, reflecting growing confidence in Africa's electric mobility sector.

— Libya Press / Business Desk