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🛒 تسوق الآن5 Luxury and Lifestyle Launches This Week: Lacoste's GOAT Djokovic Collection, Victoria Beckham Beauty Comeback & More
5 Luxury and Lifestyle Launches This Week: Lacoste's GOAT Djokovic Collection, Victoria Beckham Beauty Comeback & More
From a goat-clad Lacoste capsule honoring Novak Djokovic to the return of Victoria Beckham Beauty's sold-out foundation, the luxury world delivered five standout launches the week of June 29, 2026.
The French lifestyle and luxury press — led by l'Opinion's weekly "Quoi de Neuf" roundup — highlighted a busy week across fashion, fragrance, beauty, and accessories. Here are the five launches that defined the week.
Lacoste Turns Its Crocodile Into a Goat for Djokovic
For the second consecutive year, Lacoste has replaced its iconic crocodile logo with a goat — "GOAT" (Greatest Of All Time) in English — to honor brand ambassador Novak Djokovic. The capsule collection features eleven pieces including polos, pullovers, track jackets, caps, and socks, all bearing the exclusive GOAT emblem.
The centerpiece is a gold GOAT logo polo limited to just 100 copies, available exclusively at Lacoste's London flagship on Regent Street, where the Serbian tennis champion is expected to unveil the collection in person. A green version will see wider distribution. Lacoste CEO Éric Vallat called the tribute a celebration of creativity and humor for a player who has claimed 101 ATP titles, including 24 Grand Slams.
Victoria Beckham Beauty Relaunches Sold-Out Foundation Drops
Victoria Beckham Beauty has restocked its Foundation Drops — a product so popular it once generated a 25,000-person waiting list after selling out completely. Developed in collaboration with the Augustinus Bader laboratory, the serum-texture foundation offers buildable coverage from light to medium with a luminous, second-skin finish.
The key differentiator is TFC8, Augustinus Bader's patented complex designed to promote cellular renewal over time, blurring the line between makeup and skincare. The foundation comes in nineteen shades and is priced to complement the brand's concealer at €121.
L'Entropiste Wins Top Independent Brand Award for Oscar Wilde-Inspired Fragrance
French niche perfume house L'Entropiste has won Best Independent Brand in the Rising Stars category at the 2026 FFFAR Awards (formerly the FiFi Awards), held June 18 at the Pavillon Gabriel in Paris. The award recognized "Dorian's Spleen," a smoky gourmand fragrance created by perfumer Bertrand Duchaufour.
Inspired by Oscar Wilde's "The Picture of Dorian Gray," the scent opens with a whisky accord woven through dark chocolate, coffee, and caramel, then transitions into darker notes of smoke, tobacco, and ash. Founded in February 2025 by Denis Bellaïche and Kris Fang, L'Entropiste has already expanded to fifty countries and built an aesthetic around creative chaos.
Fratelli Rossetti Reinterprets Its Brera Loafer for Summer
During Milan Men's Fashion Week, Italian shoemaker Fratelli Rossetti unveiled a summer reinterpretation of its classic Brera loafer. The update centers on a new rubber sole featuring decorative braiding borrowed from traditional rope-soled summer shoes, while the leather receives a batik finish — an artisanal dyeing technique that creates unique depth and patina on each pair.
The Brera is available in four colors: deep Ink Blue, intense Burned Leather, Almond brown, and a lighter Rice tone. The collection embodies "sprezzatura" — the Italian art of looking effortlessly elegant.
Africa Fashion Up Celebrates Rising African Design at Quai Branly
The Musée du quai Branly – Jacques Chirac in Paris hosted the final runway show of Africa Fashion Up, a program by Share Africa that supports emerging African designers. This year saw a record 714 applications from 49 countries. South African designer Mzukisi Mbane won Best Designer for his afro-futurist brand Imprint South Africa, while Nigerian creator Esther Okonta received the Young Creation Award for her work with biodegradable fibers like jute and raffia at her brand Estaz.
The Jury Prize went to Ezokhetho by Mpumelelo Dhlamini, and the Eco-Responsible Designer Award was given to La Maison Kanty's, founded in Abidjan by Kouakou William Mackenzie and Bohui Aguy Thierry.
— Libya Press / Entertainment Desk
