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🛒 تسوق الآنTurki Al-Sheikh Unveils Boulevard Business Park: First Entertainment and Business Resort in Saudi Arabia
Turki Al-Sheikh Unveils Boulevard Business Park: First Entertainment and Business Resort in Saudi Arabia
1 Billion SAR Investment Transforms Riyadh's Entertainment Landscape
Saudi Arabia's entertainment sector reached a new milestone on July 9, 2026, as Turki Al-Sheikh, Chairman of the General Entertainment Authority (GEA), announced the completion of Boulevard Business Park (Boulevard Business Park) — the Kingdom's first integrated entertainment headquarters and business resort. The project, located in Riyadh, represents an investment exceeding 1 billion Saudi Riyals.
In his official announcement, Al-Sheikh confirmed that construction has been fully completed, marking a significant step in Saudi Arabia's Vision 2030 diversification strategy. The development blends corporate infrastructure with entertainment facilities, creating a unique mixed-use destination unprecedented in the region.
Project Specifications and Scale
Boulevard Business Park spans a vast area featuring nine office buildings with combined leasable space exceeding 60,000 square meters. The project is designed to accommodate businesses while providing world-class entertainment amenities, setting a new standard for commercial developments in the Middle East.
According to the Saudi Press Agency (SPA), the complex integrates modern architectural design with green spaces and recreational areas. The park aims to attract both local and international companies looking for premium office environments within an entertainment-driven ecosystem.
A Model for Mixed-Use Development
What distinguishes Boulevard Business Park from conventional business districts is its dual-purpose concept. The development functions as both a corporate hub and a leisure destination, offering employees and visitors access to entertainment venues, dining options, and recreational facilities within the same complex.
This integrated approach aligns with Saudi Arabia's broader economic transformation under Vision 2030, which seeks to diversify the economy beyond oil while improving quality of life for citizens and residents. The GEA has positioned the project as a blueprint for future urban developments across the Kingdom.
Economic Impact and Investment Appeal
The 1 billion SAR investment underscores the growing confidence in Saudi Arabia's entertainment sector. Boulevard Business Park is expected to create hundreds of jobs during its operational phase and attract foreign direct investment into the Kingdom's emerging business tourism market.
Real estate analysts note that the project could catalyze further development in the surrounding area, potentially increasing property values and stimulating demand for complementary services such as hospitality, retail, and transportation infrastructure.
Connections to Regional Entertainment Growth
Boulevard Business Park builds on the success of Riyadh's Boulevard Riyadh City and other GEA-led entertainment projects that have transformed the capital into a regional tourism hub. The concept of combining business with entertainment reflects global trends observed in cities like Dubai, Singapore, and London.
For Libya and North African markets, this development offers insights into how entertainment infrastructure can drive economic diversification. Libyan entrepreneurs and investors may find inspiration in the mixed-use model, which could be adapted for Tripoli, Benghazi, or other emerging urban centers seeking to attract both business and leisure visitors.
Strategic Importance for Saudi Tourism
The completion of Boulevard Business Park comes as Saudi Arabia intensifies efforts to position itself as a global tourism destination. The Kingdom has set ambitious targets to attract 150 million annual visits by 2030, with entertainment infrastructure playing a crucial role in achieving this goal.
GEA has been at the forefront of this transformation, launching mega-projects and seasonal events that have drawn millions of visitors. Boulevard Business Park adds a permanent, year-round destination to Riyadh's entertainment portfolio, complementing temporary events and festivals.
— Libya Press / News Desk
